ABOUT US
We protect what makes brands valuable.
A brand is more than a logo.
It is identity. Trust. Origin. Future.
Z I E R H U T * I P was founded not only to protect brands, but to understand them, guide them, and strengthen them.
Precise. International. Long-term.
We work clearly, quickly, and personally — with the mindset of treating every brand as if it were our own.
Brand protection at the highest level.
Since 2002, we have evolved from Germany’s first lawyer-led stock corporation into an internationally operating boutique for trademark, design, and competition law.
Shaped by Christian Zierhut.
Driven by the ambition to make excellence the standard.
4.500+
Brands protected today
10.000+
Rights we have defended
97%
Success that builds trust
Brands That Trust Us
Strong brands do not happen by accident — they are built.
A brand is identity, value, and promise at once.
It must be developed, managed, and protected — consistently and with foresight.
We are proud that globally recognized brands, as well as creative, innovative, and fast-growing companies, place their trust in us.
We have supported many brands over years — from first filing to international enforcement.
Whether in ongoing mandates or concluded phases of brand development:
Every brand has contributed to the expertise we apply today.
Among those we have advised are brands such as RUF, KTM, GasGas, Husqvarna, Frida Kahlo, BABY born, Wham-O, Monchhichi, Stan Lee, Ed Hardy, Valentino Rossi, KW Suspension, Rieger Tuning, Techart, Novitec, G-POWER, Römer — in all trademark matters, all the way to protection against imitation and unfair exploitation.
These long-standing relationships show:
We protect brands as if they were our own.
Our clients value our expertise, our clarity, and our ability to solve complex challenges strategically and efficiently.
This trust is our greatest motivation.
Our Mission: Clarity, Protection & Growth for Your Brand
We believe:
A strong brand is a strategic advantage — never a coincidence.
That is why we offer more than legal protection:
structured brand development
strategic brand positioning
international priority and expansion strategies
assertive enforcement in case of conflict
long-term brand value through active protection management
Our clients benefit from expertise, precision, and fast, pragmatic execution.
What Sets Us Apart
Specialization
We don’t do everything — we do trademark law.
This focus is one of our greatest strengths.
Expertise
Over two decades of experience from thousands of trademark filings, proceedings, and searches flow into every consultation.
Personal Guidance
With us, you speak directly to the responsible attorney — dependable and without rotating contacts.
Strategic Foresight
Brand protection is more than law. We think in terms of brand management, positioning, and international growth.
Speed & Efficiency
Digital, clearly structured, and highly responsive — we work the way modern brands expect.
Our Philosophy
We are partners, not service providers.
Your brand is part of your identity — and we treat it accordingly.
We think ahead.
Trademark law is dynamic. We identify risks before they emerge.
We act entrepreneurially.
Your commercial success is our benchmark.
Why Clients Trust Us
Our clients appreciate:
clear, transparent communication
honest assessment of opportunities and risks
efficient workflows
the ability to explain complex matters clearly and precisely
Brands of all industries need protection —
and we deliver it.
Z I E R H U T * I P — the brand for brand protection.
Schedule an Initial Consultation
How can we support you?
Let’s discuss your matter.
We look forward to hearing from you — in person, by phone, or via email.
Adress:
Maximilianstr. 33
80539 München
Contact us:
muc@zierhut.com
+49 89 3589 5810
- Experienced: 4,500+ trademarks handled
- Specialized: Highly specialized trademark law experts
- Direct: One dedicated point of contact
- Reliable: Strategies built with precision and responsibility
FAQs on Trademark Law in Munich
What sets Z I E R H U T * I P apart from other trademark law firms?
We are a strictly specialized boutique for trademark law, anti-counterfeiting, and intellectual property protection. No general practice, no compromises — just focused expertise at the highest level.
Our clients work directly with the responsible attorney, not with changing teams.
Why is specialization in trademark law so important?
Trademark law is one of the most dynamic areas of IP law.
Specialization creates depth, speed, and precision — especially in international filings, counterfeiting cases, and complex opposition or infringement proceedings.
What kind of brands does Z I E R H U T * I P typically work with?
We represent international brands, medium-sized companies, and creative and lifestyle brands — from premium automotive to entertainment.
What matters is not size, but the standard of professional brand protection.
What does “boutique law firm” mean in trademark law?
A boutique is small enough for personal attention — and specialized enough for complex international matters.
With us there are no handovers, no anonymity, and no rigid structures.
You speak directly with the lawyer who handles your case.
How does Z I E R H U T * I P work in the field of anti-counterfeiting?
We combine legal precision with operational investigation: test purchases, evidence collection, international coordination, and cross-border enforcement.
Our network ranges from investigators to customs and law enforcement authorities worldwide.
Does Z I E R H U T * I P work internationally?
Yes. We represent brands in Europe, the USA, Asia, and South America.
International trademark filings (EUIPO, WIPO) and cross-border disputes are among our core areas.
How personal is the client relationship?
Very.
Our clients have a dedicated point of contact — without rotating associates and without unnecessary layers.
Direct, clear, reliable.
What can I expect from an initial consultation?
A clear assessment of your trademark position: risks, opportunities, strategy.
No platitudes, no superficiality — but a solid basis for your next steps.
Do you also advise brands in early development stages?
Yes.
We accompany many brands over years — often from the first idea through to international establishment.
We see ourselves as a strategic partner in brand building.
Why do well-known brands trust Z I E R H U T * I P?
Because of our specialization, clarity, and consistent enforcement.
And because brands can tell when someone doesn’t just protect them — but truly understands them.